Goal: Create a completely responsive Content Microsite for both Amex product websites Serve and Bluebird.

See them in action here and here!

My design approach took into consideration their target clients for these two products. Both of these products are pre-paid cards and generally serve a lower income group who generally are less familiar with personal finance topics. I wanted the experience to feel clean and inviting for their clients, to enable them to browse and jump into financial topics they normally might not have.

 

 

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